Search and compare hotels

WEDNESDAY, AUG 24, 2022

Viewing the Location Profile for selected hotels

Comparing hotels that match specified criteria

LARC enables you to search for a hotel of your interest by name or address, add up to six competitors, and generate a comparison report with relevant data indicators for both the hotel as well as the primary and secondary trade areas. You can also download this report in an Excel format.

Note: The LARC score is our proprietary scoring mechanism to analytically compute and compare location characteristics across geographies. Some of the indicators used to rank a hotel using LARC score include current and future hotel supply, retail sales, economic activity, office employment, meeting space, as well as modeled leisure demand and RevPAR. The LARC score is about the quality of a site location, and not the asset in that location. For example, a Motel 6 and Four Seasons at the same location would have similar LARC scores. In addition, LARC scores are normalized from 0 to 100.

Searching and comparing hotels

To search and compare hotels, follow these steps:

Navigate to the top-left corner of your screen and click on the Search bar in the map header.
Type in the name of a hotel in the Search bar and then click on your desired option from the search results. For example, we’ll go ahead and type in Washington Square Hotel and select that option from the search results.

Note: You can also type in an address in the Location field to find and compare hotels in that area or add that location to your comparison list. Alternatively, you can zoom in on the map to find a certain location and add it to the list.
Once you’ve selected your desired hotel from the search results, you will be able to view it on the map.
An info panel will also pop up on the right-hand side of your screen. This panel provides you with an insightful snapshot of the primary or secondary trade area as well as the hotel you’re interested in. You can either choose to view Area Insights for more information on the trade area or Hotel Info for additional details regarding the property.

Note: You can choose to compare insights on the basis of the primary trade area (5-minute drive time) or the secondary trade area (15-minute drive time).
To start building a list of hotels to compare, click on the Add to Comparison List button, located under the name of your selected hotel in the left-hand panel.
Repeat the steps outlined above to add more hotels to your list. You can add up to a total of 7 hotels or a mix of locations and hotels. For instance, you can zoom in on the map and find a competitor in the area (e.g. Marlton Hotel) or type in a location in the Search bar and add that address (e.g. 80 E 11th St, New York, NY 10003) to the list.

Note: You also have the option to view your desired hotel or location in Google Maps. Click on Open in Google Maps in the popup for your searched hotel or address on the LARC map. This will allow you to view that hotel or address in Google Maps on a separate tab.
From here, you can either download the data or choose to compare insights. To download the data, simply click on Download Data. If you’d like to see a visual comparison of your selected hotels, click on Compare Insights.
You will now be presented with the Location Profile of your selected properties, which provides information on and data visualizations of key data indicators.

Viewing the Location Profile for selected hotels

In the Location Profile, you can compare up to 7 hotels or a mix of hotels and addresses. You’ll be able to view comparisons for any three properties at a time in this report. To change your selections, click on the name of a hotel at the top of your screen and select a different one from the dropdown menu.
For each selected hotel, you’ll be able to view relevant info such as its Brand Family, Brand, Address, and LARC score.
Next, you can focus on specific types of hotels that are competitive and relevant to what you are looking at. You can either choose to include rooms from the category of Scale of properties or a particular Brand. You can also choose to compare insights on the basis of the primary trade area (5-minute drive time) or the secondary trade area (15-minute drive time).
The key data indicators included in this report are: Nightly Revenue Per Available Room, Leisure Demand per Room, Office Employment per Room (Current and Projected), Retail Sales per Room (Current and Projected), and Economic Activity per Room (Current and Projected). To download a snapshot of the last three indicators separately, click on the Download button in each section.
To learn more about the data sources for the key data indicators, click on About this data.

Comparing hotels that match your specified criteria

If you already have a list of hotels that match your specified criteria, you’ll be able to compare up to seven hotels at a time from this list.

Tip: To learn more about filtering hotels by criteria, click here.

To compare hotels that match your specified criteria, follow these steps:

Click on the + icon to select a hotel from the list and add it to the Comparison List. You can select up to 7 hotels at a time to compare.
From here, you can either download the data as an Excel report or compare insights. To download the data, simply click on Download Data. To view a visual comparison of your selected hotels, click on the Comparison List button at the bottom of the left-hand panel on your screen.
Once you have made your selections for the comparison list, your list of selected hotels will appear in a new panel on the left-hand side of the map.
Note: To delete the entire comparison list, click on the [trashcan] icon. To remove an individual hotel from the list, click on the [three dots] icon and then select Remove.
If you’d like to view the Location Profile for your selected hotels, click on Compare Insights.

Note: You can view comparisons for any three properties at a time in this report. To change your selections, click on the name of a hotel and select a different one from the dropdown menu.

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