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Retail and FMCG
Simple to use yet very powerful, Social Explorer helps you make informed, data-driven decisions for better site selection, market analysis and sales. Find profitable locations, increase sales and effectiveness of your marketing efforts.
Social Explorer comes with unprecedented data and tools you need to understand your local markets, target the right audience, and make informed decisions that will drive your business growth and minimize your risk.
With over 500,000 data indicators down to neighborhood level, Social Explorer allows you to target the right areas with the right products and an appropriate marketing message. You will know exactly the profile of people who live in an area, what they do, how much they make and what they spend money on. For example, our Consumer Expenditure data modeled down to the neighborhood level will inform you what your potential customers are buying and the demographics will tell you what life stage they are in, so you can make smart choices with your targeting campaigns, product assortment and store locations.
Social Explorer comes with unprecedented data and tools you need to understand your local markets, target the right audience, and make informed decisions that will drive your business growth and minimize your risk.
Select your next location with confidence. Predict profitable sites based on area demographics and socioeconomic standing. Use data to lower uncertainty, understand your existing locations and external factors impacting your business. Use success factors of your existing locations to find new ones.
Use Social Explorer to rank locations based on criteria you specify. For example, you can identify all locations that share certain attributes like median income over $50,000, median age over 50 and education at least BA. This would find wealthy, educated older folks. You may also assign a score to each and rank them.
Use maps and spatial analysis to strengthen and inform decisions on inventory and marketing campaigns. Understand the ethnic, demographic, socioeconomic and geographic traits of your target location and get a better picture of the market landscape.
External factors such as population shifts, economic development, climate change, markets, neighborhoods, real estate development can have a huge impact on your business. Use Social Explorer to identify and plan for these factors.
Social Explorer has won numerous awards for its innovative design and ease of use. You can get started without any special skills or training. It is also 100% cloud-based, so there’s nothing to install, update, or patch.
